Speaker
Jacob Siegel
SSU Founder
Talk: Marketing & Social Media
Founder of Superhero Swim University. Built a multi-six-figure swim school from scratch using social media, content, and a relentless focus on serving families.
Oct 1–4, 2026 · West Palm Beach · Members Only
SSUWORKSHOPS
The summer camp for swim instructors.
30 Seats Only
The Workshop Made for
Swim Instructors Who
Mean Business.
SSU Workshops are 3-night in-person experiences for independent swim instructors and swim school owners. 2 full days of in-water + out-of-water sessions. A live panel with local business owners. One-on-one mentor lunches. And an optional Palm Beach outing. All hosted at a private estate. Whether you just started or you've been running a swim school for years — this was built for you.
Tickets Open July 1, 2026
Save the Date.
20
Days
:
13
Hrs
:
32
Min
:
11
Sec
Two Gates Before You Can Buy
Pricing and the buy link will be released to the interest list + WhatsApp first. Both gates required to access the ticket sale.
Curriculum
Three Nights That Can Change Your Swim Business.
Every session is built around what actually moves the needle for independent swim instructors — not theory. Real business owners. Real results.
Business & Operations
Run It Like a Business
Learn how to structure your swim school for growth — pricing, systems, policies, hiring, and the fundamentals that separate struggling instructors from thriving school owners.
Marketing & Client Acquisition
Fill Your Roster
From social media and word-of-mouth to local SEO and referrals — walk away with a marketing strategy you can actually execute to keep your calendar full year-round.
In-Pool Skills
Elevate Your Teaching
Sharpen your instructional technique, curriculum design, and student progression systems. The best swim businesses are built on instructors who are exceptional in the water.
Peer Learning
Learn from People Doing It
Successful swim business owners don't learn from textbooks — they learn from each other. The conversations in the hallway are worth the ticket price alone.
Exclusive Access
SSU Workshops Are
Members Only.
Workshops are reserved for active members of the Superhero Swim University community. We've built a tight-knit group of instructors and school owners who push each other to be better — and the workshops are where that community comes to life in person.
Not a member yet? No problem. Start a 7-day free trial of the SSU community. Explore the trainings, meet the instructors, see what we're about. If it clicks, you're in — and your workshop spot is unlocked.
Why Members Only
- 30 seats. No noise. Only instructors who are all-in.
- Shared vocabulary, shared standards, shared community.
- Year-round relationships — not a one-time event.
- Access to recordings, replays & ongoing community.
Who It's For
Built for Every Stage of the Journey.
A
Profile A
Brand New Instructors
You just started (or are thinking about starting) your swim teaching business. You're not sure what to charge, how to market yourself, or how to build something sustainable. This workshop gives you the roadmap — and the community — to get there faster.
B
Profile B
Established School Owners
You've been running your swim school for years. Business is good, but you're ready to grow — more students, better systems, maybe even a team. You'll leave with fresh perspective, proven strategies from peers, and relationships that last.
Wherever you are in your journey, you belong here.
The Estate · Locked In
We Just Booked The Most Insane Venue In South Florida.
A private Spanish-style estate in West Palm Beach. A 30+ foot screened indoor pool for in-water sessions. A second outdoor pool. A covered game pavilion with a built-in fireplace + grill. A parkour ninja area. And the kind of grounds that turn a workshop into a memory.
Capacity30 attendees maxIntentionally intimate. Every face matters.
🏊 In-Water HQ
A 30+ Foot Screened Indoor Pool
Where the in-water training sessions happen. Climate-controlled, screened-in, lit from above — built for serious instruction.
🏛 The House
Spanish-Style Estate
🌴 Second Pool
Outdoor Lounge & Bar
🔥 Game Pavilion
Fireplace. Grill. Connect Four. Group Dinners.
Where the panel runs. Where dinner happens. Where the best conversations of the weekend will spill out of.
🥷 On the Grounds
Parkour Ninja Area
Tennis court, fitness rig, room to move. Bring your competitive streak.
Private Estate
West Palm Beach
2 Pools
Indoor + Outdoor
Covered Pavilion
Panel + Dinner Venue
Parkour + Tennis
Bring sneakers
The Schedule
Three Nights. One Estate.
Built to Move The Needle.
Two full days of content — Friday and Saturday. Bookended by an arrival night and a Sunday morning send-off so you don't fly in or out exhausted. Every block in between is intentional.
Bookend · Arrival
Thursday
Oct 1 · Arrival Night
Land. Settle in. Meet the room.
- AfternoonNetworkingArrive & Check-In
Roll up to the estate, drop your bags, get the lay of the land, and start meeting your fellow instructors.
- EveningSocialPool, Relax, Connect
Informal welcome night. Float in the pool, grab a drink, and ease into the weekend. No agenda — just the right people in the right place.
Main Content Day · Education
Friday
Oct 2 · Main Day 1 of 2
Two presentations. One real panel. One unforgettable dinner.
- 9:30 – 10:30 AMTalkPresentation 1 — Business & Growth
Out of the water. A deep dive into swim school business strategy, operations, and how to actually grow without burning out.
- 11:00 AM – 12:30 PMIn-WaterPresentation 2 — In-Water Training
Suits on. Hands-on in-water session led by an industry pro — real teaching technique, real methods you'll use Monday.
- 1:00 – 2:00 PMMealCatered Lunch at the Estate
Great food, no rush. The conversations between sessions are where the magic happens.
- 3:00 – 4:00 PMPanelPanel — Local Swim Business Owners
Six successful local business owners on one stage. Open Q&A — ask anything. Marketing, pricing, hiring, scaling. All of it.
- From 7:00 PMDinnerFree Time + Catered Dinner
Wind down at the estate, hop in the pool, then a beautiful group dinner under the South Florida sky.
Main Content Day · Mentorship
Saturday
Oct 3 · Main Day 2 of 2
Sharpen the craft. Then explore Palm Beach.
- 9:30 – 10:30 AMIn-WaterPresentation 3 — In-Water Training
Second in-water session. Technique, teaching methods, and how the best instructors move differently in the pool.
- 11:00 AM – 12:30 PMTalkPresentation 4 — Business & Instruction
Final presentation. Curriculum, retention, instructor development — the systems that turn a good school into a great one.
- 1:00 – 2:30 PMMentorshipLunch + Mentor Sessions
Panel members come back as personal mentors. Sit down one-on-one, ask the questions that matter, leave with real answers.
- From 3:00 PMOptionalOptional Group Outing — Palm Beach Area
Roll out for an afternoon adventure with the group. Or stay at the estate and chill at the pool. Your call — both are right.
Bookend · Farewell
Sunday
Oct 4 · Departure Morning
New skills. New people. Whole different operator.
- MorningFarewellCheckout & Farewells
Head home with a sharper business, a stronger network, and a year's worth of momentum. See you at the next one.
Speakers, mentors & panel members will be announced as they're confirmed. The structure is locked — the lineup is coming together. Interest-list members get first look.
The Package
Here's What's Included With Your Ticket.
Everything you need to learn, connect, and walk away inspired. Nothing extra. Nothing fluff.
Catered Meals Included
"It felt like the best summer of my career."
- 3 nights at the estate · October 1–4, 2026
- Private estate venue in West Palm Beach — spacious, vacation-style property
- 4 expert presentation sessions — 2 in-water + 2 out-of-water
- Live panel + open Q&A with successful local swim business owners
- Mentor lunch — one-on-one time with panel members the next day
- Welcome reception + pool night on arrival day
- Catered lunches + group dinner at the estate
- Optional Saturday outing exploring the Palm Beach area
- Maximum 30 attendees — no crowds, real connections
- Curated swag bag with sponsor products
- Two workshops offered per year
Lodging is not included in the ticket price — attendees book their own accommodations. Depending on the venue we land on, there may be an option to stay at the house with the group — more details coming soon.
Priced for the Independent Instructor.
We built SSU Workshops with real swim instructors in mind — not big franchises. Tickets are intentionally affordable — meals, the panel, the mentor lunch, and the venue are all built in. Tickets open July 1, 2026. Exact pricing drops the same day. Pre-register on the interest list and join the WhatsApp group — both are required to access the sale.
Tickets open in20d·13h·32m·11s
Featured Speakers
The People You'll Learn From.
Hand-picked experts who are actively running successful swim businesses, building safer communities, and pushing the craft of teaching forward. No fluff. No theory. Just the real thing.
Speaker
Eric Lupton
President, Life Saver Pool Fence
Talk: Pool Safety & The Business Behind It
Eric leads the world's largest pool fence company — a brand built around eradicating childhood drowning. He brings a one-of-a-kind perspective on water safety, brand building, and giving back.
In Partnership WithLife Saver Pool Fence
Speaker
Shalene Hill
Swim Educator
Talk: Nervous System–Friendly Instruction
Shalene teaches instructors how to read the nervous system in the pool — turning anxious, hesitant swimmers into confident learners through trauma-informed, regulation-first methods.
Follow on Instagram@singingswimschool
Speaker
Natalie Pantaleon
Swim Coach & School Owner
Talk: Regulated Swimmers, Confident Learners
Natalie has built her swim school around a single idea: regulation comes before instruction. She'll show you how to translate that philosophy into daily lessons that retain families for years.
Follow on Instagram@amazingswimmersllc
Speaker
Tommy Floyd
Founder, Systema Floyd
Talk: Built From The Ground Up · 7-Figure Operator
Tom built Systema Floyd from one classroom into a 7-figure business operating across 60+ partner schools in Florida, Georgia, and Virginia. A lifelong martial artist with 30 years of experience and an internationally-recognized curriculum, Tom is the rare operator who's done it from scratch — and serves every age from 2.5 to adult. The blueprint he'll share applies to any owner ready to scale.
Follow on Instagram@systema_floydIn Partnership WithSystema FloydProud Partner
Keeping little feet on solid ground since 1987.
Eric Lupton's team at Life Saver Pool Fence is the world's #1 pool fence company — a perfect partner for a community of swim instructors built around water safety.
Proud Partner
Building disciplined, confident kids since day one.
Tom Floyd's team at Systema Floyd runs character-first martial arts across 60+ partner schools in Florida, Georgia, and Virginia — and serves every age from 2.5 to adult. Built from the ground up.
VisitSystema FloydFrom Past Workshops
See What You'll Walk Into.
Real instructors. Real conversations. Real community. These are moments from previous SSU events — the vibe you're signing up for.
Live · In-Pool Demo
All eyes on the water. Real teaching, in real time.
Live · Underwater
Real Footage
From below the surface.
Founder
Jacob Siegel.
Day 1
Welcome circle.
All In
Literally.
The Venue
Vacation-style. Private.
Real Reviews · Last Retreat
Straight From the Group Chat.
Real messages, real instructors. Unedited words sent in the SSU group chat after last retreat — no marketing department in sight.
"
I have honestly never felt so in place within such a large group before. The support, the conversations, the collaboration — it was a powerful reminder that even though this work can feel lonely, we are part of something much bigger.
M
Megan Wilson
Past retreat attendee
"
Personally and professionally, this was the best decision I could've made. I connected with so many amazing people and made incredible friendships that I know are gonna last.
★
A past attendee
After last retreat
"
Huge takeaway: everything is "figureoutable."
M
Megan Wilson
Past retreat attendee
"
Consistency and connection matter more than perfection. It was so inspiring to be surrounded by people who care this much about what they do — it solidified my idea that we have the best job ever.
C
Christina
Past retreat attendee
"
No matter the obstacle, objection or challenge, you all find ways to keep moving forward. We are a tenacious bunch.
A
Angela Wild
Past retreat attendee
"
I learned so much and enjoyed everyone. Hard to put it into words but just know this had a real impact and I can't wait for the next one.
K
Kat
Past retreat attendee
Not paid. Not staged. Just instructors who showed up — and want to come back.
The Panel · Day 2
Six Local Business Owners.
One Open Mic.
On Friday afternoon, six successful local business owners take the stage for one hour of completely open Q&A. Ask anything — marketing, pricing, hiring, scaling, what they wish they'd known. The kind of conversation you can't get from a podcast.
Panel
Panelist 1
To Be Announced
Panel
Panelist 2
To Be Announced
Panel
Panelist 3
To Be Announced
Panel
Panelist 4
To Be Announced
Panel
Panelist 5
To Be Announced
Panel
Panelist 6
To Be Announced
Interest List
Be First in Line.
Tickets open July 1, 2026. To access the sale you'll need to be on the interest list and in the WhatsApp group — both are quick. SSU Workshops are members only — you'll need an active SSU community membership to attend.
Speakers
Are You a Swim Business Expert?
SSU Workshops feature hand-selected expert presenters leading both in-water and out-of-water sessions — instructors who are actively doing the work, running successful swim businesses, marketing with real results, and teaching with excellence. If that's you, we want to hear from you.